China is the world’s second-largest economy behind the United States. China’s economy has a profound impact on the global economy and markets. However, the question of how to market and sell to customers in China is one that is debated endlessly by foreign companies seeking to profit from the huge potential of the country. More and more international players want to be part of it.

Digital marketing is considered an effective solution. In China digital marketing has a heavy emphasis on social media content marketing, because social medium are effective in getting conversions and leads. Typical Chinese social media tactics, like “word of fame” (ad posts by influential/famous social media accounts) and “soft article” (long article that implicitly serves as advertisement), are useful in not only early-stage growth hacking but also SEO link building.

Western enterprises need help from market experts to make a successful Chinese market entry with complete digital marketing strategies. Here we want to share three tips that will benefit your international digital marketing implementation. Please read the full story “How Western Companies Use Weibo to Seize Market Opportunities in China” to learn the tips.